The Purpose Of A Music Video

The sole purpose of a music video is to promote a single from an album or just a single; it also works as promotion for the artist/band. A music video is a good way to manipulate a celebrities image, a major reason is to allow the artist/band to change their image and style according to changes in music preference and music that is selling. Having a music video give the audience the opportunity to further understand what the song I about an example of this is Kanye West "Through the wire" the video signifies how important life is and how lucky he is to have survived his car crash. This was cleverly done by having an animated story board of photos showing video clips of his life reanacted this is an example of a music video having a narrative. The different effects in a video connote and draw on different emotions a vibrant video with loads of effects and colours give the video an interesting appeal and attract a younger audience whilst a black and white video allows for the audience to feel sympathetic adding to the entertainment by engaging the audience.








The typical run time for a music video averages between 3-4 minutes, the scenery of a video doesn’t have to Mach the song as you can have an abstract video for a song that makes perfect sense in reality, in other cases you can have a performance video where the artist dances and sings in these videos the artist will have lip-synchronisation throughout the song or in parts the song. In some cases an artist will have scenery from actual real life places, if the song is a featured sound track of a film there is most likely going to be clips of the film in the video an example of this is Twista "Hope" which the song features in the film Coach Carter.