we decided to change the magazine advert in accordance to the
audience feedback, after presenting it a second time, the feedback
was positive because there was now a clear similarity between this
magazine advert and our other media products as they followed the same colour
scheme The pie chart below reflects the data I was given after the second
viewing.
Gathering qualitative data gave us a more detailed
description on how to improve our products, the negative aspects of this kind
of data is that it was time consuming, it highlighted our mistakes I It allows
us to see different responses from our target audience and how we can then
improve based off of their comments. It was also useful as it enabled me to see
what were the successful aspects of products were.
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